Social Media Strategy

This service is tailored for purpose-driven brands, whether they are already managing content or just starting out, particularly those with a sustainability focus. Whether on Instagram, LinkedIn, Twitter, Facebook, Pinterest, or TikTok, this strategy will help you build communities, increase brand awareness, boost interactions, and ultimately drive sales.

• Customized Strategy for Up to 4 Social Platforms: Platforms selected by the client or recommended by Git Brand Studio.
• Brand Audit for Existing Accounts: A brief diagnostic evaluation to assess current social media presence and relevance.
• Target Audience Definition: Identifying and tailoring communication for each social media platform.
• Platform Selection Guidance: Up to 4 primary channels chosen from TikTok, Instagram, Facebook, LinkedIn, Pinterest, Twitter, or YouTube.
• 3-Month SMART Communication Goals: Clear and measurable objectives for each selected platform.
• Brand Voice & Tone Definition: Establishing a consistent and recognizable brand personality.
• Content Strategy Development:
  1. Identification and prioritization of five (5) core content pillars and their strategic roles.
  2. Visual inspiration guide for each content pillar.
  3. Content ideas for each pillar with execution references.
  4. Posting frequency recommendations by platform.
  5. Three-month editorial calendar for social media content.

The process takes approximately four (4) weeks after the client submits the initial form.

1. Client Brief Submission: After purchasing the service, Git Brand Studio will provide a detailed form to gather insights on your business, impact initiatives, sustainability efforts, competitors, challenges, resources, and objectives.
2. Clarification Stage: If necessary, additional queries will be addressed via email or video call.
3. Strategy Development: Our team will create a customized social media communication strategy tailored to your needs.
4. Delivery & Review: The final strategy will be presented in a PDF document with clear implementation guidelines. A follow-up video call will be scheduled to address any questions or feedback. If necessary, adjustments will be made, and the updated version will be sent via email.

To proceed, clients must complete the provided form, which includes:

• A detailed description of products or services.
• Brand purpose, impact initiatives, and value proposition.
• Target audience, brand values, and personality.
  • Topics commonly used for content creation.
• References to inspirational accounts or Instagram posts.
• Selection of four (4) key social media platforms for strategy development.