Empower your Identity Graphic Design

This service is ideal for startups, entrepreneurs, and established businesses looking to create or refine their brand identity. Whether launching a new brand or evolving an existing one, this service provides the necessary tools to enhance recognition and attract the right audience.

• A fully customized visual identity kit editable in Canva.
• One (1) unique logo design tailored to your brand’s personality.
• A carefully curated color palette featuring up to seven (7) colors.
• A selection of one (1) to three (3) font families to ensure consistency across brand assets.

CORE ELEMENTS OF THE STRATEGY

Market Research & Brand Positioning
Understanding your brand’s essence and target audience is crucial. We conduct in-depth research to develop a unique and relevant brand identity that differentiates you in the market.

Logo Development & Typography
Your logo is the face of your brand. We craft a distinctive, memorable logo and pair it with typography that enhances brand storytelling and communication.

Color Psychology & Visual Harmony
Color plays a vital role in perception. We select a color palette that aligns with your brand’s emotions and message, ensuring a strong visual impact.

Brand Guidelines & Consistency
A cohesive identity is key to professionalism. We create structured guidelines for consistent brand application across different digital and physical platforms.

The complete process takes approximately 30 to 45 business days, from initial research to final asset delivery.

1. Initial Questionnaire: After purchasing the service, you will receive a form to provide details about your brand vision and goals.
2. Research & Concept Development: We conduct in-depth research to build a tailored visual identity strategy.
3. First Design Proposal: A PDF document will be delivered within 10 business days, featuring: a. Four (4) logo concept directions, with two (2) selected for refinement. b. Two (2) typography kits (up to three (3) font options each). c. Two (2) color palette proposals (up to seven (7) colors each).
4. Second Feedback Round: Based on your selection, we refine the identity elements and submit an updated proposal for review.
5. Final Review & Approval: A final PDF document with all design elements is presented for a final round of feedback and selection of: a. One (1) finalized logo. b. One (1) typography kit. c. One (1) finalized color palette.
6. Final Deliverables: The completed brand kit will be delivered via Wetransfer, including: a. A digital brand manual (PDF) summarizing the identity elements. b. Editable Adobe Illustrator files and optional Canva import for easy accessibility.

To proceed, clients must complete the provided form, covering:

• Business background details.
• Brand name considerations.
• Inspirations for logos, typography, and color palettes.